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Strategy
I can help to identify your target markets and key messages, define or refresh your brand, cut waste and find new promotional opportunities. Having co-owned two successful businesses (1), I have a deep, practical understanding of strategic marketing, targeted communications and brand development (2). I have developed and implemented effective strategy for businesses, government agencies, research organisations and non-profits. My sectors of experience include science and technology, water services, sustainability, health, tourism and hospitality. To discuss your needs or receive a quote, please get in touch. 1. The Artful Scientists (1995-1999) and RedBeard Historic Bakery (2005-2014) 2. Your brand is not your logo; it's how people feel about your business or cause. |
Bec has been instrumental to the successful definition of what we stand for, the launch of the Ranges Medical brand and ongoing communication to our many and varied stakeholders.
Her ability to target clear, succinct messages has been invaluable in connecting us with the community we support. Jenn Spencer-Stewart Practice Manager Ranges Medical |
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